Sky claims fastest broadband growth in UK
BSkyB's broadband service has signed up its one millionth customer, said the company today, claiming the fastest growth of any UK broadband provider in the 14 months since it launched.
Despite teething troubles with some customers, who complained of a slow service and problems with broadband routers, Sky says that nearly a third of customers are new to Sky TV, which comes as part of the broadband subscription package.
Packages range from £15 to £50 for broadband, phone and TV, on top of £11 BT line rental. Sky said 70% of broadband customers choose to sign up for more than the basic service.
"Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better," said James Murdoch, the BSkyB chief executive.
"Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement."
Sky is aiming to make the transition from the £7bn TV sector to the £25bn communications market, but is locked in intense competition with rivals Virgin Media, Tiscali, BT and AOL.
This story was chosen because its really significant for us as we use the net daily, for work or leisure. These days we need the internet no matter what the reason is, it is becoming a need for most of us. Even the Library goers r turning down to the Net. Everyone has different ISPs, but Sky customers must be happy from the service they get, as we know Sky is UK's no.1 Broadband provider. This tells us the competition there is in the market, and SKY being very clever by entering this sector as it already had an established name. It can start overtaking other ISPs, which will be inferior to SKY as its started to be a Monopoly.
BSkyB's broadband service has signed up its one millionth customer, said the company today, claiming the fastest growth of any UK broadband provider in the 14 months since it launched.
Despite teething troubles with some customers, who complained of a slow service and problems with broadband routers, Sky says that nearly a third of customers are new to Sky TV, which comes as part of the broadband subscription package.
Packages range from £15 to £50 for broadband, phone and TV, on top of £11 BT line rental. Sky said 70% of broadband customers choose to sign up for more than the basic service.
"Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better," said James Murdoch, the BSkyB chief executive.
"Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement."
Sky is aiming to make the transition from the £7bn TV sector to the £25bn communications market, but is locked in intense competition with rivals Virgin Media, Tiscali, BT and AOL.
This story was chosen because its really significant for us as we use the net daily, for work or leisure. These days we need the internet no matter what the reason is, it is becoming a need for most of us. Even the Library goers r turning down to the Net. Everyone has different ISPs, but Sky customers must be happy from the service they get, as we know Sky is UK's no.1 Broadband provider. This tells us the competition there is in the market, and SKY being very clever by entering this sector as it already had an established name. It can start overtaking other ISPs, which will be inferior to SKY as its started to be a Monopoly.
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