Tube bans bookie's 'man breast' ad
Paddy Power ad: a Transport for London committee said the ad had the 'potential to offend public decency'
London Underground has banned an ad campaign by bookmaker Paddy Power that features a man who appears to be breastfeeding a baby.
The poster ad, one of three that promotes the company's new online bingo business, has been banned by LU operator Transport for London's compliance committee.
A spokesman for Paddy Power said that the poster, which uses the strapline "Where have all the women gone?", was banned on the grounds that it had the "potential to offend public decency".
The Irish bookmaker will now invest more money into other media where the ads are running, such as 48-sheet and six-sheet posters and national and regional press.
"We are completely astonished by the reaction of the London Underground to our advert," said the spokesman. "Fun is central to the Paddy Power brand and we strive to communicate this in all of our advertising."
It is not the first time that the company has run into problems with its advertising.
In 2005 the Advertising Standards Authority banned an ad titled "The Last Supper", which turned the dinner table in the classic Christian image into a casino table.
And in 2001 the ASA banned an ad featuring two grannies with odds above their heads crossing the road as oncoming traffic approached.
Both campaigns were banned on the grounds of a "potential to cause widespread offence".
London Underground has banned an ad campaign by bookmaker Paddy Power that features a man who appears to be breastfeeding a baby.
The poster ad, one of three that promotes the company's new online bingo business, has been banned by LU operator Transport for London's compliance committee.
A spokesman for Paddy Power said that the poster, which uses the strapline "Where have all the women gone?", was banned on the grounds that it had the "potential to offend public decency".
The Irish bookmaker will now invest more money into other media where the ads are running, such as 48-sheet and six-sheet posters and national and regional press.
"We are completely astonished by the reaction of the London Underground to our advert," said the spokesman. "Fun is central to the Paddy Power brand and we strive to communicate this in all of our advertising."
It is not the first time that the company has run into problems with its advertising.
In 2005 the Advertising Standards Authority banned an ad titled "The Last Supper", which turned the dinner table in the classic Christian image into a casino table.
And in 2001 the ASA banned an ad featuring two grannies with odds above their heads crossing the road as oncoming traffic approached.
Both campaigns were banned on the grounds of a "potential to cause widespread offence".
I chose this story because i actually had seen this ad myself around my local area and bus-stops. It did make me feel slightly vulnerable, as this objectifies men. If men started doing this then why would we be called men/man? There wont be any difference between the two sexes. Although Paddy power is a Irish bookmarker, no one would actually know unless they know the controversial adverts which are always made by Paddy power. I think this ad does draw the male attention. It is quite different for men to see male breast feeding, it does escape from reality but it puts the male in a vulnerable position. It did surprise me! Dipz was with me when i showed her the ad early this week, she just laughed whereas i was like 'What the ****'
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