Audience Profiling
Checkpoint 1- What is demographic profiling?
Grouping an audience in terms of age, class, gender, geographical area, class, economic status and religion.
Checkpoint 2- What is phschographiv profiling?
Grouping audiences in terms of needs and desires.
Checkpoint 3- why do you think advertisers create these niche nicknames?
An easy way to define target audiences.
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