(England v Croatia: Setanta will air the two teams' next clash as they attempt to qualify for the 2010 World Cup. Photograph: Tom Jenkins)
SETANTA SPORTS
Setanta has secured the rights to most of England's away qualifying matches for the 2010 football World Cup, including the team's match with Croatia.
The Irish pay-TV broadcaster has struck an exclusive broadcast deal for about 90 World Cup qualifiers, which will begin next autumn.
This is likely to be the next time England's footballers take part in competitive matches, after they ignominiously failed to qualify for Euro 2008 last week, losing their final match against Croatia at Wembley 3-2.
However, there is talk of resurrecting the Home Nations tournament next summer, after England, Scotland, Wales and Northern Ireland all failed to qualify for the European Championships in Austria and Switzerland.
Setanta has secured the exclusive broadcast rights to four of England's five away qualifiers - against Croatia, Belarus, Kazakhstan and Andorra, but not Ukraine - in wide-ranging deal with the four home nations and Ireland.
It is understood that the rights to England's away fixture against Ukraine are still up for grabs.
The broadcaster will air exclusive live coverage of all Scotland's away qualifiers for the 2010 World Cup, against Holland, Norway, Macedonia and Iceland; as well as Wales' matches against Russia, Finland and Azerbaijan.
Setanta also has Northern Ireland's away ties against Czech Republic, Poland, Slovakia and Slovenia; and Ireland's games in Bulgaria, Cyprus and Montenegro.
As part of the rights package, struck with rights holders Sport Five and Kentaro, Setanta will also air another 72 matches from the 2010 World Cup qualifiers.
ITV has the rights to air England's home qualifiers as part of a £425m deal, in conjunction with Setanta, with the Football Association to show FA Cup and England home internationals.
The terrestrial broadcaster paid £275m for the four-year deal, which kicks in from next August, giving the broadcaster England's competitive home games, friendly away fixtures and first pick for FA Cup games.
Setanta's £150m secured it the live rights to England's home friendlies, under-21 internationals, the Community Shield and FA Trophy.
Setanta has secured the rights to most of England's away qualifying matches for the 2010 football World Cup, including the team's match with Croatia.
The Irish pay-TV broadcaster has struck an exclusive broadcast deal for about 90 World Cup qualifiers, which will begin next autumn.
This is likely to be the next time England's footballers take part in competitive matches, after they ignominiously failed to qualify for Euro 2008 last week, losing their final match against Croatia at Wembley 3-2.
However, there is talk of resurrecting the Home Nations tournament next summer, after England, Scotland, Wales and Northern Ireland all failed to qualify for the European Championships in Austria and Switzerland.
Setanta has secured the exclusive broadcast rights to four of England's five away qualifiers - against Croatia, Belarus, Kazakhstan and Andorra, but not Ukraine - in wide-ranging deal with the four home nations and Ireland.
It is understood that the rights to England's away fixture against Ukraine are still up for grabs.
The broadcaster will air exclusive live coverage of all Scotland's away qualifiers for the 2010 World Cup, against Holland, Norway, Macedonia and Iceland; as well as Wales' matches against Russia, Finland and Azerbaijan.
Setanta also has Northern Ireland's away ties against Czech Republic, Poland, Slovakia and Slovenia; and Ireland's games in Bulgaria, Cyprus and Montenegro.
As part of the rights package, struck with rights holders Sport Five and Kentaro, Setanta will also air another 72 matches from the 2010 World Cup qualifiers.
ITV has the rights to air England's home qualifiers as part of a £425m deal, in conjunction with Setanta, with the Football Association to show FA Cup and England home internationals.
The terrestrial broadcaster paid £275m for the four-year deal, which kicks in from next August, giving the broadcaster England's competitive home games, friendly away fixtures and first pick for FA Cup games.
Setanta's £150m secured it the live rights to England's home friendlies, under-21 internationals, the Community Shield and FA Trophy.
I chose this story because Setanta Sports channel is a premium channel, which offers people latest sport action. They have a just one channel so far, and is becoming popular amongst footie fans. Setanta is offering a good service,which makes them a good service provider. It is the viewers choice to buy the channel, so it is not compulsary compared to SKY packages, where sports is included when you dont want it.
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