The BBC Trust has severely reprimanded management for not being "open in admitting mistakes" that led to swearing being broadcast during this summer's Live Earth concert.
The BBC received complaints after the word "fuck" was broadcast on three occasions before 5pm and the word "motherfuckers" at 5.30pm. In addition, the word "fucking" was broadcast at 7.40pm.
Despite the risk that pop stars would swear, the BBC executives in charge had decided not to broadcast the concert with a time delay.
The BBC Trust's editorial standards committee said it was "a serious breach" of the BBC's editorial guidelines, even though presenters Jonathan Ross and Graham Norton apologised promptly at the time.
After the incident, the coporation published an explanation on the BBC's complaints website. However, the BBC Trust said this explanation had not been open enough.
"The committee therefore considered that it was unacceptable for management to provide a response to the audience that was inaccurate in its detail and would remind BBC management of the requirement for it to be open in admitting mistakes," the committee said in a statement published today.
"The committee decided that any further breaches of guidelines regarding the use of the most offensive language pre-watershed when broadcasting concerts such as Live Earth should be avoided and that any repetition would be unacceptable.
"The committee would request that the online response be changed to reflect accurately the reasons for not using a time delay."
I really cannot make any relevant media notes about this story. But i chose this story because i thought BBC which is a public service broadcaster had got into this blunder, which can affect thier reputation. BBC which is a respected institution by not only the British audience but the whole world. They have lost some of its value as all of us heard the 'F' word before watershed in the Live Earth concert.
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