UK digital switchover begins
Whitehaven in Cumbria is the first UK town to turn off analogue television. The media industry is looking closely at the effects, but the residents just want to know how to avoid a blank screen
http://www.guardian.co.uk/media/video/2007/oct/18/whitehaven.bigrigg
Well its all about the audience at the end of the day, it may be easy for the media with new technology but the residents are facing problems as they firstly were not aware of this switchover, plus the aged dont know how to work the Digi box. Audience plays a key role, and who does the media cater for??? Its us the audience!!! So where did the pluralist society go? this shows us how we still live under Marxism, the choice of Analogue and Digital, well the media chose Digital for thier ease and left the audience with no choice to buy a Digi Box which is an extra expence. So the media does control us immensley.
Nowadays we do get Digi Tv's and im ready for the switch over, we have to follow the media, otherwise we would be leftout. So this tells us that media has an awful influence on us, we have to change according to them, we have no choice left. From looking at the Video, it tells us how the aged are usually dragged by the New Technology.
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